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Oferencimento 
Ceará, Piauí e Maranhão
Ceará, Piauí e Maranhão
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Ceará, Piauí e Maranhão
A triple dose of excitement with lots of adventure, beach and ecotourism. This is the Rota das Emoções, involving conservation units such as the Lençóis Maranhenses National Park (MA), the Parnaiba Delta Environmental Protection Area (Pl) and the Jericoacoara National Park (CE).
The Rota das Emoções, a route that connects three states in the Brazilian northeast, Ceará, Piauí and Maranhão, has a rugged ecosystem, forming seas with perfect waves, ideal for surfing, windsurfing, kitesurfing, among other water sports. The entire Rota das Emoções is full of adventure and the well-preserved region has become a must-see for lovers of ecotourism, adventure tourism and outdoor sports.
The project was implemented by SEBRAE and the Ministry of Tourism in 2005, and since then, local leaders, entrepreneurs and entities have worked together for the integrated development of this region.
To be a sustainable destination of national and international reference for its unique and differentiated products, which integrate nature, adventure, wind and water sports, and culture, in a setting of sun and beach.
This integrated itinerary is the result of the Technical Cooperation Network for Route Planning Project - 1st edition, implemented by SEBRAE and the Ministry of Tourism. Since 2005, local leaders, entrepreneurs and entities have been working together for the integrated development of this region.
The main objective of this integration is the development and consolidation of the Rota das Emoções destination, based on the qualification of the companies involved, the development of the routing process, the diversification of innovative products and the expansion of target markets. To illustrate SEBRAEs role in the region, here are some historical highlights:
National Award - MTUR
Best Integrated Tourist Itinerary in Brazil
4 Brazil Tours RoomJuly 1st to 5th, 2009 - Anhembi São Paulo
Braztoa Sustainability Award
2nd Place in the Institutional
Partner category
2014
Braztoa Sustainability Award
Honorable mention to SEBRAE for the sustainability
program on the Route of Emotions
National Award - MTUR
3rd place with monitoring the reputation
of destinations on the route of emotions
In this way, SEBRAE plays a fundamental role in guaranteeing technical support,
service and training of entrepreneurs throughout the 14 cities served by the Route.
In addition, SEBRAE is also involved in promoting and marketing the Route,
increasing its recognition both nationally and internationally.
Integrated actions between States
SEBRAE continues to coordinate integrated actions between the states, ensuring an organized and collaborative approach to the development of the Route. The goal is not only to promote the Rose as a whole, but also to ensure that each state combines its particularities and unique attractions.
Specific actions of each State
Regardless of whether there is a unified action between the three states, & SEBRAE supports the initiatives of each of them, ensuring that demands and needs are met in a specific and equitable manner.
Discover the main projects of Sebrae nationally
